Denmark’s gambling market faced a significant challenge in June 2025, recording a gross gambling revenue (GGR) of DKK 585 million (€78.7 million). This marks a 17% year-on-year decrease, with the sharpest drop observed in sports betting, impacted by the UEFA Euro 2024 tournament comparisons.
June 2025 Gambling Revenue Overview
Official data from Denmark’s gambling regulator revealed a challenging month for the country’s licensed gambling sector. The gross gambling revenue for June 2025 totaled DKK 585 million (€78.7 million), representing a 17% decline compared to the same month in 2024.
Key Revenue Insights
- Sports betting: A sharp decline, only generating DKK 126 million—less than half of June 2024’s revenue.
- Land-based casinos: Modest drop of 2.2%, contributing DKK 32 million.
- Gaming machines: Showed no significant compensatory growth to offset the declines.
Impact of Euro 2024 on Sports Betting
Major Decline in Sports Betting Revenue
Sports betting, often a flagship segment during international tournaments, recorded a substantial downturn. The sector only generated DKK 126 million in June 2025, reflecting a notable loss in customer engagement compared to the same period in 2024.
Understanding the Decline
Several factors contributed to the reduction in sports betting revenue:
- High comparison base: June 2024 benefitted from a higher volume of league and qualifying matches tied to the Euro 2024 tournament.
- Consumer behavior: Customers appeared more risk-averse, likely due to early tournament outcomes that influenced gambling patterns.
- Shifts in entertainment preferences: Some bettors may have opted for alternative recreational activities rather than gambling during the tournament.
Performance of Other Gambling Segments
Land-Based Casinos and Gaming Machines
Land-based casinos showed only a slight revenue decline of 2.2%, generating DKK 32 million in June 2025. However, this minor drop contributed to the broader contraction across the market. Additionally, gaming machines failed to demonstrate any notable growth to offset the losses in sports betting.
Broader Industry Trends
While sports betting drove most of the revenue decline, it is worth noting that 2024 saw improvements across various verticals, with both online and land-based casinos benefiting during that period. These growth trends failed to carry over into 2025, as customer spending shifted during key sporting events.
Conclusion
Denmark’s gambling sector experienced a significant challenge in June 2025, with GGR dropping by 17% compared to June 2024. The sharpest decline was in sports betting revenue, driven by the high comparison base created during the Euro 2024 tournament. Land-based casinos and gaming machines also struggled, adding to the overall softness in the market. These results highlight the volatility tied to major international tournaments and shifting consumer betting behavior, presenting a learning opportunity for the industry moving forward.
