Denmark’s gambling industry reached unprecedented heights in May 2025, recording a gross gaming revenue (GGR) of DKK683 million. This historic milestone was driven by explosive growth in the iGaming sector, highlighting the dominance of online casinos and slot games in the country’s regulated market.
May 2025 Gambling Revenue Overview
In May 2025, Denmark reported its highest monthly gambling revenue of the year, totaling DKK683 million ($107 million). This figure signified a 2.7% increase compared to April and marked an impressive 19.5% rise year-on-year. The iGaming boom played a pivotal role in setting this new record, especially through its online casino offerings.
Online Casino: The Core Growth Driver
Online casinos generated remarkable traction in May 2025, emerging as the leading force behind the growth in gambling revenue.
- Revenue from online casinos amounted to DKK389 million, a staggering 39.9% year-on-year growth.
- Slot games dominated this segment, accounting for DKK323.4 million or 83.1% of all online casino revenue.
- Internet blackjack contributed 6.4%, while roulette brought in 5%, with other games like poker and bingo making smaller contributions.
The consistent growth of iGaming since January 2024 has shown significant monthly increases, solidifying its position as a revenue powerhouse.
Sports Betting Revenue: A Solid Segment
Sports betting contributed DKK154 million to May’s GGR, showing stable performance while slightly lagging behind 2024 levels. The majority of bets came from mobile devices:
- Mobile betting dominated with 64.3% of the revenue share.
- Desktop betting accounted for 22.6%, while retail sports betting comprised 13.1%.
Land-Based Gambling Performance Still Growing
Despite iGaming’s dominance, land-based gambling also showed positive trends in May.
Slot Machines Lead Land-Based Gaming
- Land-based slot machines generated DKK105 million, up 8.3% year-on-year.
- Gaming halls contributed 79.7% of this revenue, while restaurant-based machines made up 20.3%.
Casinos and Bingo Contributions
Land-based casino revenue remained steady at DKK32 million, while retail bingo brought in DKK3 million.
Operator Activities and Market Dynamics
May 2025 saw heightened activity from international operators expanding in Denmark’s regulated market. LeoVegas, for instance, strengthened its sports betting offerings, while Kaizen Gaming’s Betano secured a sponsorship with the Danish 3F Superliga. These strategic moves emphasize a growing interest in the Danish gambling scene.
Conclusion: iGaming Leads the Way
Denmark’s gambling revenue soared to DKK683 million in May 2025, signaling the dominant role of iGaming in reshaping the industry. Online casinos, particularly slot games, were the primary growth drivers, offsetting the modest performance of land-based sectors. With international operators increasingly eyeing the Danish market, the future of gambling in the country looks set for continued expansion.
