IGT’s Italy Lotto Bid: Navigating Challenges and Opportunities

Business professional presenting strategic plans for a lottery renewal bid in a modern European corporate setting.

International Game Technology PLC (IGT) is navigating a critical phase as it bids to retain Italy’s lucrative Lotto license amidst significant Q1 revenue challenges. With competition heating up, the stakes have never been higher for this global lottery leader.

Q1 2025 Financial Performance: Key Insights

IGT reported a substantial 12% drop in revenue year-on-year during Q1 2025, falling to a total of $583 million. This decline was driven by multiple factors, including reduced U.S. jackpot activity, unfavorable foreign exchange rates, and delays in product sales. These setbacks underscore ongoing market pressures and highlight IGT’s dependency on stable regulatory conditions in key markets.

Despite these challenges, the company demonstrated financial resilience by securing a €1 billion term loan, half of which has been utilized to prepare for potential capital-intensive commitments, particularly Italy’s Lotto license renewal.

Italy Lotto License: A Battle for Supremacy

Renewal Process and Current Status

The Lotto concession bidding deadline closed on March 17, 2025, with IGT and Sisal (owned by Flutter Entertainment) emerging as the only two contenders. The nine-year license, valued at approximately €4.3 billion in non-VAT revenue, makes this contract one of Europe’s most prized lottery assets.

The current Lotto concession expires in November 2025, adding urgency to the decision-making process. IGT has held the concession since 1993, which has seen the Italian lottery’s revenue grow dramatically, reaching €7.6 billion by 2022.

What’s on the Line for IGT?

The Italian Lotto generates annual revenue of €8 billion, playing a crucial role in IGT’s portfolio. The company holds a 93% share of the Italian lottery market through concessions covering both Lotto and Instant Lotteries. Losing this license would be a significant blow to its financial stability, given the sector’s profitability and reliability.

Key Competitors: Sisal’s Challenge

Sisal, backed by Flutter Entertainment, presents a formidable challenge to IGT’s long-held dominance. The competitive dynamics are heightened by the evolving strategies of key players, such as Allwyn, which was previously a partner in IGT’s LottoItalia consortium but has now allied with other bids, including the UK’s National Lottery.

Tender Process Timeline

The concession’s tender process follows strict guidelines:

  • Evaluation of technical proposals by Italy’s Customs and Monopolies Agency (ADM).
  • Public review and opening of financial offers.
  • Final selection based on the most economically and technically advantageous bid.

The starting auction bid stands at €1 billion, but industry analysts predict it could escalate to €1.5 billion. Payment requirements include €500 million at contract signing, €300 million upon taking control in November 2025, and the balance by April 2026.

Conclusion: High Stakes for IGT

Italian lottery kiosk with customers purchasing Lotto tickets in a vibrant urban environment.

As financial challenges mount, IGT’s future in the global lottery industry hinges significantly on the Italian Lotto license renewal. The high-value concession, with massive yearly turnover and critical market share, underscores the importance of retaining this asset. With tensions simmering in the competitive landscape, the outcome of this bid will shape the future of Europe’s lottery ecosystem for the decade to come.

Thabo Mbeki
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