In the first half of 2025, Lithuania’s gambling industry recorded an impressive revenue increase of 13.4% year-on-year, reaching €131.5 million, compared to €116 million in 2024. The growth was primarily driven by strong performance in the online gaming market, which offset slower growth in land-based and lottery segments.
Key Revenue Highlights for H1 2025
Both online and land-based gambling sectors contributed to Lithuania’s record breaking numbers. Here’s a breakdown:
- Total Gross Gambling Revenue (GGR): €131.5 million (+13.4% YoY)
- Player Spending: €2.3 billion
Online Gambling: The Driving Force
The online gambling market has emerged as Lithuania’s primary growth driver, showcasing robust gains:
- Revenue: €96.1 million (+18.2% YoY)
- Total Wagers: €2.08 billion (+16.8% YoY)
| Category | Revenue | Player Spending | Year-on-Year Change |
|---|---|---|---|
| Category A Online Slots (Unlimited Winnings) | €64.4 million | €1.51 billion | +20.4% |
| Category B Online Slots (Capped Winnings) | €1.2 million | N/A | -34.0% |
| Online Table Games | €9.2 million | €257.4 million | +36.4% |
| Online Sports Betting | €21.3 million | €301.3 million | +10.5% |
Category A slots and table games were standout performers, while Category B slots continued to decline.
Insights on Land-Based Gambling and Lottery
Although the online sector dominated, land-based gambling and lotteries posted notable growth:
- Land-Based Revenue: €35.4 million (+2.2% YoY)
- Slot Machines: €14.8 million (+2.8% YoY)
- Table Games: €7.6 million (-5% YoY)
- Lottery Revenue: €36.7 million (+10.6% YoY)
- Lottery Ticket Sales: €54.5 million (+8.2% YoY)
- Total Lottery Turnover: €80.8 million
Regulatory Factors
Amid tightening regulations, Lithuania’s gambling operators demonstrated strong adaptability. Changes included stricter advertising rules and higher entry age requirements. Despite these restrictions, digital innovation and improved product offerings bolstered market growth.
Looking Ahead
With a record 13.4% growth in H1 2025, Lithuania’s gambling market is well-positioned for continued expansion. Digital transformation and innovation in online platforms are expected to remain key drivers, particularly as operators navigate an evolving regulatory landscape.
